We call them rural masters, and our findings indicate that they excel at three practices critical for reaching consumers in india's far-flung rural markets devising a robust approach to the last mile to reach india's rural markets, rural masters adopt a multipronged approach to reach the rural fragmented markets. India's rural fast moving consumer goods market is expected to grow at a compounded annual growth rate of 146 per cent and reach $220 billion by 2025, a joint study said here on wednesday. The rural market for lipstick was around rs 250 million, compared to estimated at about 1099 tonnes against 426 tonnes in the cities, while shampoos had a potential of 2257 tonnes in the villages compared to 718 tonnes in the cities. The rural market of india started showing its potential from the 1960s and the 70s and 80s showed its steady development during 90’s, there was a steady growth of purchasing power of rural india, and there are clear indications that the 21st century is going to see its full blossoming. The marketing strategies adopted for rural market are mainly influenced by two factors the first factor is the competitive situation and the next one is the place where it is applied the strategies differ from that of urban market the rural market is more price sensitive at the same time has preference for both quality and quantity.
India's rural population is at about three fourth of 121 billion, is more than double the total population of the united states top 3 contributors include uttar pradesh, bihar & west bengal the rural indian market is witnessing steep growth and this growth is here to stay for decades. Intel hasn't been able to crack india's rural market its new handheld device could now revolutionize banking in villages. For years, the poverty of rural india was seen as reining in the country's economic growth but today, analysts say, it is a critical audience for marketers because it has been relatively insulated from the crippling blow of the global slowdown.
The option of reuse, refill and recycle are critical principles in product development for rural market as they reduce the overall cost of the product india is a value for money society- while the value may range from a few rupees to millions, the basic instinct remains the same. India’s vast rural market offers a huge potential for a marketer facing stiff competition in the urban markets the rural market environment is very different from the familiar. Marketing a consumer durable as straightforward as a tv poses a lot of challenges in india’s rural market some consumers who don’t speak or read english can afford to buy a tv but use it primarily to listen to music, so they want high-quality sound.
Degitalisation is the future for all sector including agriculture there is a need to enhance market information availability accessibility to farming community to enhance their income and impact on their livelihood overall devolopment of nation th. Consumer durables market is growing at 10% per annum in urban areas, but the growth rate in rural india is 25% of the 40% of the sale in auto industry comes from rural india 4. The majority of these statistics show the sad state of affairs in the rural healthcare system in india the fact is that most people living in rural areas or small cities and towns across india don’t have access to critical medical facilities including hospitals, medicines, and doctors. Rural india can give m2m critical push indian government and carriers must work together to drive large-scale deployments of m2m, which can improve the life of villagers while bringing more. 1 emerging face of rural indian markets purba basu ∗ days have gone when only a selected household consumed branded goods, whether its tea or jeans and a rural consumer had to go to a nearby city to buy ``branded products and services.
Reaching the untapped rural market opportunities in other knowledge-critical areas such as it should serve it well in its bid to offer such services in pharma, biotech and related areas global pharma looks to india: prospects for growth 5 an expanding pharmaceuticals. India's rural market is not new to marketers almost a decade ago, management expert ck prahalad urged companies consider the revenue potential of bottom-of-the-pyramid customers in 2007, mckinsey. Although rural india seems to be a huge unexploited market, there are certain deterrents that slow down firms undertaking ventures to tap rural markets the biggest mistake is to consider the entry into rural markets a natural expansion of the existing urban markets. Rural marketing in india: definition and features of rural marketing rural marketing is now a two-way marketing process there is inflow of products into rural markets for production or consumption and there is also outflow of products to urban areas the rural market has been growing steadily over.
Challenges & opportunities in rural india this feature is not available right now please try again later. Rural marketing in india: in a market where life has revolved around deep rooted community values, joint families, and social customs and taboos (women, for example, are not allowed to wear trousers), marketers realize that the traditional routes of market entry and brand building employed in urban india are often not feasible. Micro–finance – a critical analysis of rural india people of rural india, so that they can get the equal opportunity for the industrial and agriculture growth approach agriculture and marketing societies at state, national, district and the village level.
Source: the great indian market, national council of applied economic research the table shows that the consumption of consumables in rural india has increased over the time, as it can be seen. Hyundai motors india has introduced a new marketing initiative – 'ghar ghar ki pehchaan'-- to tap the india rural car market the company has rolled out special schemes for government employees in rural areas and members of gram panchayats on the purchase of santro. Rural marketing in india: challenges and opportunities pawan kumar , research scholar, department of commerce, kurukshetra university, kurukshetra neha dangi , research scholar, department of commerce, kurukshetra university, kurukshetra. Rural india presents an opportunity of potentially adding $18 trillion ( rs 112 lakh crore) to the indian economic however , while designing the rural marketing strategy, marketers need to know.